The Tennis Industry Association (TIA) will hold two industry meetings in early 2014—the “TIA Future of Tennis Summit” March 11-12 in California, and the “TIA Facility Owners and Managers” Conference” April 2-5 in South Carolina.
The Future of Tennis Summit, which will take place in Indian Wells, Calif., during the BNP Paribas Open men’s and women’s pro tournament, will have the theme “Tennis 2020—Designing the Future Landscape of Tennis.” The summit will include discussions and speakers that will take a top-level view of the industry, define goals and benchmarks, and help to chart a path that will ensure a profitable tennis marketplace and an image of tennis attractive to both recreational tennis players and tennis fans.
“At the Future of Tennis Summit, we’re bringing together leaders and executives both inside and outside of the tennis industry to help us define pathways and strategic efforts to reaching our long-term goals, which include impacting significant growth at both the trade and consumer levels,” says TIA Executive Director Jolyn de Boer. “As an industry, one of our main objectives is increase the number of frequent players in the U.S. from its current 5.4 million to 10 million by the year 2020, which will add nearly $4 billion to the ‘tennis economy.’”
The event will be at the Renaissance Esmeralda Indian Wells Resort & Spa. “We’re looking forward to bringing together the industry to help shape key goals at a world-class resort while also enjoying play from some of the game’s brightest stars at the 2014 BNP Paribas Open,” de Boer adds.
In April, the TIA will host tennis facility owners and club managers from across the country at the 2014 “Facility Owners and Managers Conference” in Charleston, S.C., during the Family Circle Cup women’s tennis tournament. The conference will feature some of the industry’s leading experts in tennis facility operations and management, who will present sessions and highlight resources on a variety of business topics including staffing, retailing, programming, and technology. The event will also provide attendees with a great networking opportunity and allow tennis facility owners and managers to share their experiences and best practices.
“Tennis facilities are a crucial component of the overall delivery system and provider network for this industry,” says de Boer, “and providing this type of educational and business-enrichment opportunity for owners and managers is important to the long-term success of our industry.”
Additional details regarding both meetings, including updates on host hotels, room rates, and registration, will be made available at TennisIndustry.org in the coming weeks. To contact the TIA regarding these upcoming meetings, email email@example.com or call (843) 686-3036.